6.0 How partner contributions work on Horizon Guides

Horizon Guides is built around the knowledge and experience of real travel experts, including our specialist travel operators.

Alongside your profile and trips, you’re invited to contribute your expertise to the guides and resources published across the platform. These contributions help travellers understand destinations, discover unusual experiences, and make better decisions when planning their trips.

The guiding principle behind all contributions is describing, not selling.

When contributing to Horizon Guides, think less like a tour operator and more like a guidebook author, journalist, or knowledgeable friend. The aim is to share useful insights that help travellers understand a place – what makes it special, what to look out for, and sometimes even what to avoid.

Maintaining this editorial approach is essential to the credibility of Horizon Guides. We do not publish sponsored content or advertorials, and partners cannot pay for positive coverage. Contributions are welcome from any partner, but they must remain honest, neutral and genuinely useful to travellers.

Partners who contribute regularly naturally become more visible across the platform. Their expertise appears in guides, answers to traveller questions, and other resources used by our readers.

In practice this creates a virtuous circle: the more useful knowledge you share, the more travellers discover your expertise – and the more enquiries you receive.

The following sections explain the different ways you can contribute your expertise on Horizon Guides.